2020 - Ongoing



More than a can, more than you expect. It is Galician tradition and quality.

The challenge

To be able to combat the indifference of the consumer who believes that preserving it is “just a can”. How? Through its differential attribute: the quality and value it brings to everyone’s life.

What we did

We established a starting point to position Albo in SM as “The canned food brand that makes every day a special occasion”. We carry out the brand strategy, we propose a marketing plan, a creative and content strategy. Finally, we implement all of the above in the execution (organic and paid) of its social media channels through campaigns and actions that make it look like a closer brand, more chic and with valuable content that allows it to connect with the audience at a level beyond the commercial.

A total of 12,846,402 people have been reached, an average of 755,466 per month, all of them target audiences.

Engagement rate

+ 656

655.87% increase in brand interactions and 11.82 points increase in brand engagement.

Growth rate

+ 170%

Increased community with more than 4,000 new users when accounts were experiencing loss of followers.

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“Brandcrops has been key to the new stage of marketing of Conservas Albo. None of this would have worked without the valuable qualities that each person on the team reflects: emotional intelligence, adaptability, tenacity, great motivation in the face of challenge and constant ability to overcome.”


Katerina Varenkow

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