2020 - Ongoing
Albo
Services
- Brand Strategy
- Social Media Strategy
- Creative Strategy
- Execution
More than a can, more than you expect. It is Galician tradition and quality.
The challenge
To be able to combat the indifference of the consumer who believes that preserving it is “just a can”. How? Through its differential attribute: the quality and value it brings to everyone’s life.
What we did
We established a starting point to position Albo in SM as “The canned food brand that makes every day a special occasion”. We carry out the brand strategy, we propose a marketing plan, a creative and content strategy. Finally, we implement all of the above in the execution (organic and paid) of its social media channels through campaigns and actions that make it look like a closer brand, more chic and with valuable content that allows it to connect with the audience at a level beyond the commercial.
A total of 12,846,402 people have been reached, an average of 755,466 per month, all of them target audiences.
Engagement rate
+ 656
655.87% increase in brand interactions and 11.82 points increase in brand engagement.
Growth rate
+ 170%
Increased community with more than 4,000 new users when accounts were experiencing loss of followers.
