2021 - 2022

Tony Roma's



Born American: a concept 
that expresses that we are the only ones with American origin, real and original.

The challenge

Translate the essence of the brand into a more current concept.

What we did

We analyzed the history of the brand to rescue and highlight what makes it strong so as not to lose the anchor pillars and be able to build on them a new concept, which started from an evolution and not a radical change.

Graphically we refined the logo and the color palette, we also developed a graphic system that responded to the strategy and the application needs of the same. The system has flexible elements that will accompany the brand in the different points of contact, such as posters, social networks and table items, the letter, tablecloths and napkins.

Play Video

“It was a very pleasant experience to be able to work with Daniela Goicoechea and her entire Brandcrops team on one of the most exciting projects I have had to face in recent years: repositioning a great American brand like Tony Roma's and putting it back in its rightful place. Great teamwork, between Avanza Food & Brandcrops, another proof that “Together is better”, so let's keep paddling!”


Sergio Rivas

Other projects