González & Co
Whoever tries it, tells everyone.
The challenge
Whoever tries it, tells everyone.
Go&Co came to Madrid and chose us as its agency to create a launch campaign that would land the day it opened. The idea was to spark intrigue, plenty of buzz and fill the place with a crowd of Tex-Mex fans who already knew the brand.
What we did
We brought in several actions to attract a new audience and get the brand and the whole experience of trying Go&Co out there: an opening event with €1 burritos, signage in the Salamanca neighbourhood with the hashtag #WhoeverTriesItTellsEveryone, organic content on social, influencer collaborations, Google My Business reviews, Social Paid campaigns and a giveaway on social.
The idea
The strategic thinking behind it.
González & Co came to Madrid and needed an opening that would land: intrigue, buzz and a venue full of Tex-Mex fans.
Whoever tries it, tells everyone
The claim that pulled the whole opening campaign together.
An opening with buzz
An event with €1 burritos, signage in Salamanca and the hashtag #WhoeverTriesItTellsEveryone.
A mix of actions
Organic, influencers, Google reviews and Social Paid plus a giveaway to fill the venue.
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
Got a campaign on your hands?
Tell us what you want to move and we’ll tell you how we’d make it brilliant.