Brio! by Sodexo
Sodexo's new bet to enter the food delivery market
Create a name and a visual identity, which represents the strategy of the proposed brand and the objectives of Sodexo, to contribute to the well-being of people and their environment through a convenient and sustainable service.
What we did
We conducted an analysis and immersion of all materials provided by Sodexo to gain in-depth knowledge of the strategy, positioning and current landscape of the new brand to provide recommendations.
For the name we held workshops with the teams of both markets, we raised names, we reviewed their legal availability and when agreeing on the indicated one, we proceeded to develop the brand concept, their visual identity and the packaging proposal.