Brio! by Sodexo
A new and better way to eat, designed for a new way of working.
The challenge
A new and better way to eat, designed for a new way of working.
Create a name and a visual identity that represented Sodexo’s brand strategy and goals: contributing to the wellbeing of people and their surroundings through a convenient, sustainable service.
What we did
Analysis and immersion in all of Sodexo’s materials to fully understand the strategy, the positioning and the landscape of the new brand. For the name we ran workshops with the teams in both markets, proposed names, checked their legal availability and, once we agreed on the right one, developed the brand concept, its visual identity and the packaging proposal.
The concept
The idea behind the brand.
Create a name and an identity for a new Sodexo brand: eating better, designed for a new way of working.
Naming with method
Workshops with the teams in both markets, legal review and selection of the name.
Brand concept
Visual identity and packaging proposal aligned with Sodexo’s strategy.
Wellbeing and sustainability
A brand that contributes to the wellbeing of people and their surroundings.
The identity
The visual system
The approach
Services we activated
As delivered: Brand strategy review · Naming · Visual identity · Packaging.
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