Services

A plan to communicate, attract and sell.

Most people don’t come to us for a service. They come because they need a plan to communicate their brand, attract the right customers and sell more. We build whatever strategic framework is needed and activate it where the purchase is decided: the middle funnel. On social, web, blog, newsletter or AI, that’s where the emotional connection turns a stranger into a customer, and a customer into a fan. That’s Brandformance: brand and results, measured.

The Brandcrops team working on a brand
Strategy
Content
Community

Why work with us

A brand that sells, and a sale that builds the brand.

01

We start from the consumer, not from a bright idea

Before we propose anything, we research your category, your competition and who buys from you. Research, social listening and data to find the insight that opens the opportunity.

02

We build brand value, not just activity

Everything we do adds to an asset that’s worth more every year. Creativity with a business goal behind it.

03

We measure what we do

Goals from day one and live dashboards with the Brandformance of your strategy and its KPIs. What works gets pushed; what doesn’t gets changed.

@legadoiberico
▲ +14.9% sales
▲ x3 brand margin

FAQs

Before you write to us.

What do you specialise in?

In Brandformance and the middle funnel: getting your brand to grow in value and getting people to choose you, not just to know you.

Do we start with strategy or execution?

Almost always with strategy: we first define what needs to happen and why, then execute accordingly. If your brand already has a clear strategy, we go straight to execution (content, campaigns, branding) on top of that plan.

Do you work by project or on retainer?

Both. We have one-off services (a consultancy, a branding project, a campaign) and monthly engagements where we run the brand on an ongoing basis. We pick the format based on your brand’s stage and goal.

Do you work in my sector?

We work across several sectors —food & FMCG, retail, services and hospitality, among others— and adapt the approach, the services and the KPIs to how people buy in each one. If you don’t see yours, tell us: what changes is the casuistry, not the method.

Do you use AI on projects?

Yes, to listen, analyse and produce better and faster, with our own tools like Echo. But the strategy and the ideas are signed by people: AI speeds up the work, it doesn’t replace judgement.

Do you also build the technology?

Yes, that’s the Systems category: CRM, reporting dashboards, automations and bespoke tools, built with AI and connected to what you already use. First we understand your marketing process, then we build the solution.

Where do we start?

Tell us what your brand needs