Digital Radar 2026
An executive summary of the digital trends that will shape 2026 and the priorities worth investing in. Made for marketing leads who need to decide fast, and with judgement, where to put their focus and budget.
Go and download it → Resources
Tools to work your brand.
Guides, prompts and reports we use every day, ready for you to use too. Downloads come from our resources site; the trend reports, from your sector’s page.
Strategic Adaptation Guide 2025
The key updates of the past year in social, ecommerce and paid media, explained so no relevant change slips past you. Ideal for brand teams that want to keep their strategy current without getting lost in the noise.
Go and download it →AI prompts · Part 1
How to write better instructions (prompts) so AI gives you genuinely useful results, with examples you can apply from day one. For marketing professionals who already use AI but want to get far more out of it.
Go and download it →AI prompts · Part 2
A second batch of prompts applied to strategy, content creation and data analysis. Made for teams that want to embed AI into their day-to-day without losing judgement or brand voice.
Go and download it →FMCG trends · H2 2026
8 trends with data and over 25 real cases from FMCG brands, with what’s working right now in awareness, preference and repeat purchase. For food and FMCG brands competing for the consumer’s mind at the shelf.
Get the report →Retail trends · H2 2026
From the algorithm to the shop floor: where retail is heading this half, with the levers that connect digital to physical sales. For retail brands that want to turn attention into footfall and tickets.
Get the report →Services trends · H2 2026
Trust, proactive AI and the human touch as a differentiator: what’s coming in services and how to get ready. For B2B and B2C service companies that sell intangibles and need to build reputation.
Get the report →Hospitality trends · H2 2026
Experience, margin and content that makes your mouth water: the trends that will shape hospitality this half. For restaurant and hospitality brands that want to go from likes to bookings.
Get the report →All the downloads are at descargables.brandcrops.com, our free resources site.