Tessor
An umbrella brand to bring several hotels and restaurants together under one hospitality.
The challenge
An umbrella brand to bring several hotels and restaurants together under one hospitality.
A Toledo hotel group (Hotel Pintor El Greco, Splendido, El Candil and Antídoto) needed an umbrella brand to bring all its spaces together under one identity, without any of them losing its character. The challenge: build a name and a brand system from scratch that conveyed hospitality, trust and expertise.
What we did
We started from strategic positioning work and building the attributes, and from there Tessor was born: the name and identity of the umbrella brand. The logo combines a modern serif typeface, balancing simplicity and elegance, with a framed icon representing a master key, a symbol of hospitality, trust and expertise. Around it we built a full graphic system: a palette inspired by day and night, the Joly Display and Indivisible typefaces, a warm photographic style and “the frame” as the element that frames and gives personality to every piece. All gathered in a brand manual to apply consistently across hotels and restaurants.
The concept
The idea behind the brand.
A master key opens every door in the group. That idea, a host who gives you access to each space, is the heart of Tessor.
Umbrella brand
One seal brings together different hotels and restaurants, giving them collective strength without making them uniform.
The master key
The framed icon represents a key: hospitality, trust and expertise, the group’s attributes.
Day and night
The palette and photographic style draw on the shift from day to night to convey elegance and warmth.
The brand system
Tessor’s identity, piece by piece.
An umbrella brand built on three attributes: hospitality, trust and expertise. This is what we delivered.
Colour palette
Inspired by day and night, to convey elegance.
Typefaces
The frame
The element that frames, contains and gives personality to every piece.
A key for every space
- Hotel Pintor El Greco Your home in Toledo.
- Splendido Restaurant.
- El Candil Restaurant.
- Antídoto An antidote to time.
The identity
The visual system
The approach
Services we activated
As delivered: Strategic positioning · Naming · Visual identity · Graphic system · Brand manual.
Does your brand need an identity that sets it apart?
Tell us where you are and where you want to grow. We’ll tell you where we’d start.