Urban Poke
Urban geometry: a poke that breaks away from the Hawaiian, beachy cliché.
The challenge
Urban geometry: a poke that breaks away from the Hawaiian, beachy cliché.
Develop a brand strategy and visual identity that reflected the urban concept, representing the diversity of cultures, ideas and lifestyles of big cities, to stand apart from what the category had established.
What we did
Starting from research, we developed the brand strategy, built to suit a contemporary pace of life, creating a space full of life, good vibes and a chance to recharge without losing the rhythm of urban living. We developed the “Urban Geometry” concept, capturing the essence of the city, its streets, textures and verticality; from there we built the whole visual identity (summed up in the brand manual) and then the creative strategy, which lands the identity in digital media. The icon is a fish deconstructed into a bowl, paired with an uppercase typeface with Asian touches.
The concept
The idea behind the brand.
Stand out in a category full of “Hawaiian” concepts with a genuinely urban identity.
Urban geometry
We capture the essence of the city: its streets, textures and verticality.
An icon of its own
A fish deconstructed into a bowl and an uppercase typeface with Asian touches.
Urban life
A space full of good vibes to recharge without losing the rhythm of the city.
The identity
The visual system
The approach
Services we activated
As delivered: Brand strategy · Visual identity · Social media management · Branding.
Does your brand need an identity that sets it apart?
Tell us where you are and where you want to grow. We’ll tell you where we’d start.