Alterisco
Do whatever you want: a fashion e-commerce with a manifesto of its own.
The challenge
Do whatever you want: a fashion e-commerce with a manifesto of its own.
Build an e-commerce from scratch in a fiercely competitive sector. A brand that stood out visually, with a powerful message, set apart not just by its products but by what it had to say.
What we did
First, a brand strategy (the why of Alterisco, its values and attributes). Then a branding that reflected its defiant personality, with an aesthetic its customers could identify with. We designed the website and packaging with care for the small details, for a different, memorable experience. And a launch campaign that made noise and told its mission.
The concept
The idea behind the brand.
Launch an e-commerce from scratch in a fiercely competitive sector, with a brand that stood out for what it had to say.
Do whatever you want
A defiant personality, with a manifesto filmed by the customers themselves.
Naming and branding
From the name and values to the visual system and packaging.
A bespoke website
We turned Shopify templates on their head for a custom, distinctive site.
The identity
The visual system
In real life
The rebrand, in action
The approach
Services we activated
As delivered: Naming · Branding · Brand strategy · Creative strategy · Marketing strategy · Web design · Packaging design · Social and paid management.
Does your brand need an identity that sets it apart?
Tell us where you are and where you want to grow. We’ll tell you where we’d start.