“best running shoes”
- Gives you 10 links.
- You choose from the options.
- You compete to appear on the list.
Flagship solution · AEO with Echo 
ChatGPT
Claude
Gemini
Perplexity
Copilot
Google AI
Make AI choose your brand too.
More and more people ask artificial intelligence what to buy and which brand to trust. If AI doesn’t understand yours, it leaves you out of the answer. We help them find you, understand you and recommend you.
What’s changed
You used to search. Now you ask.
The change isn’t technical, it’s behavioural. And it changes everything for your brand.
“which shoes should I buy to start running?”
- Gives you one answer.
- The AI chooses for the customer.
- You compete to be the recommendation.
The new middle funnel
If AI doesn’t recommend you, you lose the sale in the centre of the funnel.
The middle funnel is where the customer compares and decides between similar brands. That comparison used to happen on social, by word of mouth and on Google. Today it increasingly happens by asking an AI. If you’re not in its answer, you don’t exist right where the decision is made. That’s why AI positioning is pure Brandformance.
Our tool
Echo: we measure how AI sees you.
You can’t improve what you don’t measure. Echo is the platform we built to see, in data, whether artificial intelligence knows you, understands you and recommends you.
- 01
Measures you in AI
Echo asks the AI engines about your category and records whether they name you, how they describe you and which brands they compare you with.
- 02
Your share of voice in AI
It works out how much of the conversation is yours versus your competitors: whether AI recommends you or leaves you out.
- 03
Month-on-month progress
It measures again over time to see if you’re climbing. What doesn’t get measured doesn’t get better.
What’s included
From diagnosis to recommendation.
AI visibility diagnosis
How AI engines and search see you today, what they say about you and where you’re left out. This is where Echo comes in.
Improvement plan (AEO/GEO)
What to change in your content, your site and your presence so AI understands and recommends you.
Content that AI cites
Structure, messaging and proof (data, brands, Q&A) that make you the answer.
Tracking with Echo
We measure again and see how your position improves against the competition.
Questions
FAQs
What is AI positioning (AEO/GEO)?
AEO (Answer Engine Optimisation) or GEO (Generative Engine Optimisation) is preparing your brand so that generative AIs like ChatGPT, Claude or Gemini understand it, cite it and recommend it when someone asks about your category. It’s the equivalent of SEO, but for answer engines.
How is it different from searching on Google?
Searching gives you ten links and you choose. Asking an AI gives you a single answer, already chosen. If your brand isn’t in that answer, it doesn’t exist for that customer. That’s why we go from optimising to appear to optimising to be the recommendation.
Why is this part of the middle funnel?
Because the middle funnel is where the customer compares and decides between similar options, and increasingly that comparison happens by asking an AI. If the AI doesn’t include you in its recommendation, you lose the sale right in the centre of the funnel.
What exactly does Echo measure?
Echo, our own platform, measures whether the AI engines name you in your category, how they describe you, which competitors they compare you with and your share of voice against them, and how all of that evolves month on month.
Is it the same as SEO?
They share a goal (getting you found) but not a method. SEO works to rank your site in a list of results; AEO works to make your brand the answer the AI gives. Ideally you work both.
Does AI recommend you today?
We run the diagnosis with Echo and tell you exactly what to change.