We build brand ecosystems
We don’t stop at managing social channels. We build ecosystems that nurture the relationship with your audience and get it ready to convert.
About us
We are Brandcrops
We’re a social intelligence and strategic creativity consultancy. We help brands grow in value and win over their people, right at the point where a brand goes from being liked to being chosen. From Madrid, for Spain and beyond.
+200brands have trusted us
9countries with our projects
2020born in the middle of the pandemic
Since 2020 · Madrid
Why us
From top of mind to top of heart.
The bridge between branding and performance
We join brand and result so every action builds business. We call it Brandformance.
Data and creativity, in balance
We pair analysis with creativity so every idea is relevant and makes a real impact.
Middle-funnel specialists
We work the ground where a brand stops competing on price and earns preference.
Our manifesto
We came to build brands that matter.
A brand is built by winning people over, not buying their attention.
And the best strategy is worth nothing unless it’s executed and measured.
The manifesto in video. Under a minute. ▶
What drives us
Six values you can feel in how we work.
Hungry for More
Continuous learning and constant improvement. We grow because we question, explore and challenge ourselves.
A Passion for Change
Change doesn’t scare us, it drives us. Standing still is the biggest risk of all.
Thinking beyond the obvious
Creativity isn’t about making pretty things, it’s about making things that matter. Strategic, intentional and with purpose.
In Us We Trust
Everyone owns their work. Trust, freedom and responsibility, with no micromanagement.
DPM · Pure Magic
We demand a lot of ourselves, but we have a laugh. Excellence and good vibes aren’t at odds.
Giving Without Expecting
Success is measured by what we give. We add value before asking for anything in return.
The road
It hasn’t been linear. It’s been learning without stopping.
2020Launch
We were born in the middle of the pandemic. We started by giving before asking: free workshops and advisory for brands lost in the uncertainty.
2021Exponential growth
More than 30 brands trust us and the team multiplies.
2024Reshaping the model
We stopped being just a social agency and reshaped the model towards social intelligence and strategic creativity.
2025Stabilising the model
We consolidated a more solid, profitable model, with our eyes on the long term.
2026AI as an amplifier
We brought in AI to produce and analyse better, with human judgement and our own tools.
Our story
Where we come from.
We were founded by Daniela and Cristina, two women of Venezuelan origin: one with a strategist’s soul, the other a creative’s. That mix of head and heart is the DNA of Brandcrops.
Before setting up the consultancy, both worked inside Goiko, one of Spain’s most loved hospitality brands. Daniela led marketing as CMO and Cristina led identity and creative direction. Goiko was sold to a large investment fund in 2018. With that learning we founded Brandcrops in 2020, with the ambition of helping many other brands grow.
How we work
AI driven, with human judgement.
We use AI as a co-pilot: we automate the repetitive and amplify the creative. We even build our own tools, Echo (AI positioning) and Inteligencia (social listening and Brandformance). But the idea, the judgement and the relationship with you are down to people.
The team and everything around us
Meet the people and grow with us.
The Dream Team
The people who move every brand. Meet them one by one, trading-card style.
Meet the team →
BrandCracks in training
Paid internships where you really learn how a brand is built, with real projects from day one.
See the programme → Would you like to be part of the team? Join the team →
Frequently asked questions
Who founded Brandcrops and when?
Daniela Goicoechea and Cristina Hernández, in March 2020, in Madrid.
What do you specialise in?
In Brandformance and the middle funnel: helping your brand grow in value and getting people to choose it, not just know it.
How are you different from a social media agency?
We don’t just manage social channels: we build brand ecosystems. We join branding and performance so the business grows.
Which sectors do you work in?
Food and FMCG, retail, services and hospitality, among others.
Shall we work together?
Tell us what your brand needs and we’ll see how to help you grow.