2023 · Navidad
Legado Ibérico · Your own Legacy
Christmas to celebrate traditions and invite people to create “Your own Legacy”.
The challenge
Christmas to celebrate traditions and invite people to create “Your own Legacy”.
Build a connection with the audience and strengthen the brand on social media.
What we did
We designed a campaign inspired by young Spanish adults, those starting their independent lives and the couples creating their own traditions. With a hero film and capsules for social, we showed moments that inspire young people to share and live their own legacy. Street marketing actions, organic interaction and a special landing page with giveaways and experiences made this a complete Christmas campaign.
The idea
The strategic thinking behind it.
The premium ibérico brand wanted to evolve its communication towards the emotional and connect with a younger generation, without losing its family essence.
Your own Legacy
We invited young adults starting their independent lives to create their own Christmas traditions.
Emotion before product
An 80% emotional narrative: Christmas as a moment to share and pull at the heartstrings.
Video, street and community
A hero film and capsules, street marketing and a landing page with giveaways and experiences.
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
A sample
The work, in motion
The campaign in numbers
The approach
Services we activated
As delivered: Audiovisual production · Creative concept · Campaign execution.
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