Lateado, by Pascual
A content bank to open a category: creaminess as a driver of desire.
The challenge
A content bank to open a category: creaminess as a driver of desire.
Pascual is bringing Lateado to market, a new dairy drink in three flavours, opening up a new category. To do it, we had to create a content bank that could define visually what Lateado is, and how and when it’s drunk.
What we did
We ran a photo and video production with a visual approach centred on the product, where creaminess and texture become the main driver of desire. We avoided any association with traditional milk or a milkshake, building a world of its own, recognisable and desirable. Through still lifes, macro shots and elevated consumption scenes, we built a chic, adult imagery, showcasing its flavours, its sensory character and the moments of pleasure tied to the drink.
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
The campaign video
Creaminess and texture as a driver of desire.
A sample
The work, in motion
The approach
Services we activated
As delivered: Art direction · Photo and video production · Content bank · Category launch.
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