MACAMI
“Reclaim your body cell by cell”: influencers as a lever of credibility.
The challenge
“Reclaim your body cell by cell”: influencers as a lever of credibility.
MACAMI faced the launch of a complex category: nutraceuticals based on microalgae biotechnology, with low consumer understanding. The challenge was twofold: build awareness and credibility in a saturated market, and translate a scientific discourse into an aspirational, relevant brand.
What we did
We developed the creative concept and brand storytelling “Reclaim your body cell by cell”, including the creation of the manifesto film as the key launch piece. We designed and activated the influencer marketing strategy as the main lever for building brand and credibility: 3 consecutive campaigns of 3 months each, working with more than 30 profiles across lifestyle and technical profiles (doctors, pharmacists, nutritionists). We defined a content approach based on personal experience + scientific explanation, connecting emotionally without losing rigour.
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
A sample
The work, in motion
The campaign in numbers
The approach
Services we activated
As delivered: Creative concept and storytelling · Manifesto film · Influencer marketing strategy · Campaign management.
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