2022 - Ongoing
Legado Ibérico
A legacy tastes better when you share it.
The challenge
A legacy tastes better when you share it.
Change how consumers enjoy ibérico, making it part of their lives in a timeless way. By positioning Legado Ibérico as a symbol of shared moments, we rejuvenated the brand and taught a new generation about its value and tradition.
What we did
Tradition with a narrative for today.
We found it was essential to connect the tradition of its products with a modern approach, one that spoke to a younger audience active on social. This creative concept became the heart of our strategy, blending the brand’s traditional values with a contemporary narrative, perfect for sharing on social. We worked both owned channels and paid campaigns, maximising reach and interaction. We planned every post and content type carefully, building an active community around Legado Ibérico. The brand has managed to tie all its communication to highly successful campaigns.
A sample
The work, in motion
Legado Ibérico established itself as an aspirational, modern brand, connecting with young and premium audiences without losing its traditional essence. And the impact shows where it matters most, in the business: +14.9% sales, +11.5% value share in ibérico cured meats, +8.5 points over its main competitor and 3x brand margin.
What moved
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