Legado Ibérico · Feroz Awards 2026
Jamón on the red carpet: Legado Ibérico as a culture maker at the Feroz Awards.
The challenge
Jamón on the red carpet: Legado Ibérico as a culture maker at the Feroz Awards.
Cement the sponsorship and position Legado Ibérico as a culture maker within the event. Reinforce the premium positioning, communicate the rebrand and create mechanics at the event itself.
What we did
We conceived the Feroz Awards 2026 campaign and directed the red-carpet reporter: David Amor. We handled the audiovisual production on the red carpet, the management and the real-time coverage of the event and the awards.
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
A sample
The work, in motion
The campaign in numbers
The approach
Services we activated
As delivered: Campaign conception · Talent direction · Audiovisual production · Real-time coverage · Management.
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