Legado Ibérico · Moments of luxury
A rebrand with history and a flavour of its own.
The challenge
A rebrand with history and a flavour of its own.
Beyond redesigning Legado Ibérico’s identity, telling a story with a name of its own: Sanctuary of Flavour. Taking the brand’s qualitative leap towards a more aspirational, elegant and premium chapter.
What we did
We created a digital campaign that bridged tradition and a new premium chapter: “Moments of luxury”, a concept built for social that made that key leap possible. We redesigned its visual world with a clean, elegant aesthetic, without falling into graphic clutter, making way for a look that breathes everyday luxury and authenticity.
The idea
The strategic thinking behind it.
Beyond redesigning the identity: telling a story with a name of its own, “Sanctuary of Flavour”, and making the leap to a premium chapter.
Sanctuary of Flavour
A bridge between tradition and a new, more aspirational and elegant chapter.
Moments of luxury
A concept built for social that made the brand’s qualitative leap possible.
Everyday luxury
Warm light, natural textures and spontaneous compositions to present the new look, without clutter.
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
The campaign video
Create your own Sanctuary of Flavour.
A sample
The work, in motion
The campaign in numbers
The approach
Services we activated
As delivered: Audiovisual production · Creative concept · Campaign execution.
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