Legado Ibérico · Between the Lines, with Javier Castillo
Jamón and books in equal measure: Legado Ibérico’s video podcast with Javier Castillo.
The challenge
Jamón and books in equal measure: Legado Ibérico’s video podcast with Javier Castillo.
Bring Legado Ibérico closer to the world of culture and reading, and connect with a new audience through a collaboration that makes sense: jamón and books.
What we did
We created “Between the Lines”, a video podcast with the writer Javier Castillo that brings together two pleasures, jamón and reading. We activated it with teasers, behind-the-scenes from the shoot, reaction pieces and a special World Book Day action, giving away signed editions to the community.
“Between the Lines”, the video podcast
Conversations with Javier Castillo about passion, calm and craft. A format of its own that gives the brand a cultural territory.
World Book Day
A special action with signed editions of his novel, given away to the community.
The idea
The strategic thinking behind it.
From “Always On” to “Always Drop”: instead of spreading one-off pieces across the year, we concentrate attention on a few strategic moments.
Moments, not a drip
The premium brands that grow most concentrate impact into 4-5 moments a year. We design drops, not isolated content.
Cultural territory
We positioned Legado Ibérico in the world of literature, with Javier Castillo as digital brand ambassador.
A format of its own
“Between the Lines”, a video podcast where literature, conversation and food live together. The video podcast grew 40% in 2025.
How we did it
The campaign journey
- 1
Preproducción
Concepto "Entre líneas", guion del videopodcast y acuerdo con Javier Castillo.
- 2
Producción
Dirección de arte literaria, set con biblioteca y plan de rodaje.
- 3
Shooting
Rodaje del videopodcast y de las cápsulas para redes.
- 4
Contenidos
Episodios, teasers, behind the scenes y piezas de reacción.
- 5
Reporting
Seguimiento de reproducciones, alcance y engagement por pieza.
- 6
Comunidad
Sorteo de Día del Libro con ediciones firmadas y conversación con la comunidad.
The campaign video
Doing things with passion and with calm.
A sample
The work, in motion
♥ 3,6K 
The campaign in numbers
The approach
Services we activated
As delivered: Creative concept · Audiovisual production · Video podcast · Talent collaboration · Campaign execution.
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