Häagen-Dazs · Pistachio Wonder
Wonderland 2023: a social-first toolkit for the launch of Pistachio & Cream.
The challenge
Wonderland 2023: a social-first toolkit for the launch of Pistachio & Cream.
Häagen-Dazs came to us with its “Wonderland 2023” campaign and an iconic launch, Pistachio & Cream, and a very clear need: to create a toolkit that unified the global launch of the campaign with content adapted to social media.
What we did
This content was created under an art direction focused on celebration and a “Social First” approach. The toolkit included a variety of photography in different formats, reels, TikToks, stories, graphics, copy adapted to the brand’s tone and voice, and a series of Social Activations. The main goal: that every Häagen-Dazs community manager in the world could use them and publish them easily on local social channels.
🌍 One kit, every marketThe concept
The idea that unified the campaign.
Häagen-Dazs came with “Wonderland 2023” and an iconic launch: Pistachio & Cream. The need: a toolkit that unified the global launch with content adapted to social media under a celebration art direction and a Social First approach.
Festive art direction
A world of celebration around the new Pistachio & Cream, built to stand out in the feed.
Social First
Photography in different formats, reels, TikToks, stories, graphics and copy adapted to the brand’s tone and voice.
Activatable worldwide
Social Activations and pieces ready for any Häagen-Dazs CM to publish in their local market.
The kit
Everything the toolkit includes.
Pieces ready for any Häagen-Dazs community manager to publish without friction in their market.
Reels and TikToks
Lifestyle and product video with the celebration art direction.
Photography
European product and lifestyle images in different formats.
Stories and graphics
Story templates and graphic pieces for the Flavour launch.
Social Activations
Mechanics and copy ready to activate on each local account.
The system
The toolkit, at a glance.
The content
The pieces, one by one
What moved
The approach
Services we activated
As delivered: Campaign creation · Content creation · Toolkit design.
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