Häagen-Dazs · Summer of Amour
The ice cream of ice creams teamed up with Pierre Hermé to create macaron ice creams.
The challenge
The ice cream of ice creams teamed up with Pierre Hermé to create macaron ice creams.
Create a toolkit of content adapted to social media so this campaign could run across every Häagen-Dazs account in the world in a unified, coherent and relevant way.
What we did
We used the “Summer of Amour” campaign concept to create a clear visual identity and key elements that brought the best of Paris to every corner of the world.
🌍 One kit, every market
The concept
The idea that unified the campaign.
Häagen-Dazs, the ice cream of ice creams, teamed up with Pierre Hermé to create macaron ice creams. “Summer of Amour” brought the best of Paris to every corner of the world with a clear identity and key elements recognisable in any market.
One concept, one world
A unified visual identity so the campaign looked coherent across every Häagen-Dazs account on the planet.
The best of Paris
The elegance of Pierre Hermé’s macaron as the thread running through every piece, photo and reel.
Ready to activate
Content adapted to social media so every local community manager could publish without friction.
The kit
Everything the toolkit includes.
Pieces ready for any Häagen-Dazs community manager to publish without friction in their market.
Reels
Lifestyle and product video pieces, ready for feed and stories.
Photography
A bank of product and lifestyle images in several formats.
Stories
Story templates with the collection’s delicate content.
Guidelines
Usage guidelines to activate the campaign in each market.
The system
The toolkit, at a glance.
The content
The pieces, one by one
The approach
Services we activated
As delivered: Global campaign creation · Content creation · Social media toolkit design.
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