GOZO
Variety is the GOZO: taste the world in a single order.
The challenge
Variety is the GOZO: taste the world in a single order.
Position the brand as the food offer that creates the multicultural table, where a single order lets you taste the world.
What we did
We ran a research process to develop the brand’s essence. From it, we set its purpose: “to inspire people to enjoy the variety of the world bite by bite”. We created a marketing plan and a creative strategy with visual and verbal identity for online and offline media. We also trained the in-house team so they could manage communication themselves.
The strategy
The strategic thinking.
Position the brand as the food offer that creates the multicultural table: taste the world in a single order.
Variety is the GOZO
The purpose: inspire people to enjoy the variety of the world bite by bite.
360 identity
Visual and verbal identity for online and offline media, from deep dive to execution.
A trained team
We trained the in-house team so they could manage communication themselves.
What moved
The approach
Services we activated
As delivered: Deep dive · Brand strategy · Creative strategy · Marketing plan · Content creation · Social media management · Team training.
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