Legado Ibérico · Jamón isn’t eaten, it’s shared
A legacy tastes better when you share it.
The challenge
A legacy tastes better when you share it.
Connect with an adult audience (35-45) looking for emotional connection through shared traditions, while still drawing in a younger audience (25-35) through digital, modern storytelling.
What we did
We designed videos, reels, street marketing and photography, with media tailored to each audience segment, refreshing the brand’s image and opening new connection opportunities. The approach cemented the message and set the brand up for a future evolution of its communication.
The idea
The strategic thinking behind it.
Refresh the brand by connecting with two audiences at once: adults looking to share traditions and young people arriving from the digital world.
A legacy is shared
Jamón isn’t eaten, it’s shared: ibérico as a symbol of shared moments.
Three pills, three moments
Dominoes, Beach and BBQ: three video capsules for three summer moments of consumption.
Two audiences, two languages
Media and narrative tailored to each segment (35-45 emotional, 25-35 digital).
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
The campaign video
A legacy tastes better when you share it.
A sample
The work, in motion
The campaign in numbers
The approach
Services we activated
As delivered: Audiovisual production · Creative concept · Campaign execution.
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