2022 - Ongoing
Häagen-Dazs’ content hub
From local to global: how the Häagen-Dazs content hub was born.
The challenge
From local to global: how the Häagen-Dazs content hub was born.
Häagen-Dazs came to Brandcrops with a clear brief: run its presence on Instagram Spain, with a special focus on its ice cream shops. What started as a local strategy ended up becoming a global project.
What we did
Un hub que piensa global y se activa local.
Thanks to a well-defined social-first strategy, solid creative direction and execution aligned with business goals, today we’re Häagen-Dazs’ content hub internationally. We define the creative direction, produce the assets and build global toolkits with clear guidelines, ideas and pieces ready to activate in different markets. All backed by strategic insights that make sure every piece of content has a purpose and a real impact.
A sample
The work, in motion
We’ve worked with Häagen-Dazs on both local campaigns and global activations, strengthening something we hold dear: creating connections that go beyond reach or likes. We make content that feels coherent, elegant, actionable and relevant to the business. Right now we run the social channels for Spain and Mexico.
Want a result like this for your brand?
Tell us where you are and where you want to grow. We’ll tell you where we’d start.