BAÏA Food · Dreamer
“We want to make you sleepy”: a feed for sleeping in the very place where many lose sleep.
The challenge
“We want to make you sleepy”: a feed for sleeping in the very place where many lose sleep.
In a context where 8 in 10 people use screens before bed, the nightly scroll is the great enemy of rest. The challenge: launch a product made for sleeping in the very place where many lose sleep, social media.
What we did
Under the concept “We want to make you sleepy”, we developed the campaign’s strategic messages and the creative direction of the social media ecosystem, turning Instagram into part of the solution: creating a feed for sleeping. We switched the profile to night mode from 10pm, transforming the feed into a space of content built to accompany rest and present BAÏA Dreamer through its pillars of sleep, indulgence and digestive health.
How we did it
The campaign journey
- 1
Preproducción
Concepto, guion, plan de rodaje y briefing creativo.
- 2
Producción
Dirección de arte, localizaciones, atrezzo y equipo.
- 3
Shooting
Rodaje y sesión de fotos: capturamos el material clave.
- 4
Contenidos
Edición, montaje y adaptación a cada formato y canal.
- 5
Reporting
Medición de resultados frente a los objetivos de la campaña.
- 6
Comunidad
Dinamización, respuesta y conversación con la audiencia.
A sample
The work, in motion
The approach
Services we activated
As delivered: Campaign concept · Strategic messages · Creative direction · Social media ecosystem.
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