2021 - 2022
Área
From Spa Nails to Área: the brand that boosts authentic beauty.
The challenge
From Spa Nails to Área: the brand that boosts authentic beauty.
Change how the brand was perceived and work on a relaunch together. Formerly called “Spa Nails”, the brand needed to reposition itself. When we came on board there was no strategy and no consistency in its communication.
What we did
From Spa Nails to a brand with attitude.
We positioned Área as a brand that boosts the authentic beauty of its clients, beyond being just a beauty centre. We managed the account, created content, kept up the relationship with influencers, ran paid campaigns and trained the client in-house.
What moved
3.9Mimpacts on target audience
+150%community growth
+659%engagement
Want a result like this for your brand?
Tell us where you are and where you want to grow. We’ll tell you where we’d start.