2020 - Ongoing
Albo
More than a tin, more than you expect. It’s Galician tradition and quality.
The challenge
More than a tin, more than you expect. It’s Galician tradition and quality.
Beat the indifference of a consumer who thinks tinned food is “just a tin”. How? Through its differentiating attribute: the quality and the value it brings to everyone’s life.
What we did
From “just a tin” to a special occasion.
We set a starting point to position Albo on social as “the tinned-food brand that turns every day into a special occasion”. We built the brand strategy, a marketing plan, a creative and content strategy. Finally we put it all into execution (organic and paid) across its channels through campaigns and actions that make it feel closer, chicer and full of valuable content that connects with the audience beyond the commercial.
A sample
The work, in motion
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What moved
Brandcrops has been key to the new chapter of Conservas Albo’s marketing. None of this would have worked without the valuable qualities every person on the team brings: emotional intelligence, adaptability, tenacity, real drive in the face of a challenge and a constant will to improve.
Want a result like this for your brand?
Tell us where you are and where you want to grow. We’ll tell you where we’d start.