Sector

Retail: From the feed to the shop, and back.

In retail everything moves by season and by traffic: drawing people to the shop (physical or online), converting and getting them to come back. We work the commercial calendar without losing sight of the long-term brand.

Let’s talk about your brand See services

Retail brands that have trusted us

Down to work

How we work in Retail.

Commercial calendar

Content and campaign strategy aligned with your strong seasons.

Traffic and conversion

We take the social audience to the point of sale and to purchase.

Repeat visits

Community and content that make them come back, not just buy once.

What’s at stake

The challenges of Retail.

Strong seasonality and commercial peaks
Driving traffic to physical and online stores
Turning a social audience into customers
Building loyalty for repeat purchase

Sector trends

Trends report · Retail · H2 2026

Every six months we look at where your sector is heading. In the second-half 2026 report: 8 trends with data, more than 25 real cases and a clear read for your brand.

AI decides for you: winning the algorithm battle is the new in-store positioning
Re-commerce and second-hand as competitive infrastructure
Loyalty that rewards participation, not just spend
The physical shop as a destination for experience and surprise

We know the sector inside out

The same playbook doesn’t work for everyone.

Brandformance

Brand and result in the same strategy. We build desire while driving the purchase, without one eating the other.

From the feed to ecommerce

We tidy up the path between someone discovering you on social and buying, online or in store. So content doesn’t stop at likes.

The whole value chain

We think the brand at every touchpoint, from the shop window to the cart and after-sales. Experience sells as much as the product.

The DAI as a thermometer

Epsilon’s Digital Attention Index measures the digital impact of brands in Spain. We track the metric and use it to measure and grow the attention your brand really captures.

Intelligence that moves the needle

We measure impact with the DAI.

The DAI (Epsilon’s Digital Attention Index) measures the digital impact of brands in Spain. We track it and use it to measure and grow the real attention your brand captures, not just the likes. We’ve already moved leading brands like Solán de Cabras and Häagen-Dazs up the ranking.

DAI Digital Attention Index Epsilon · brands in Spain