Sector

Food & FMCG: Desire, occasion and repeat purchase, day after day.

In FMCG people decide fast and buy a lot. Winning means being there for the occasion and being the preferred brand, not just one more option on the shelf. We work desire, recall and repeat purchase.

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Food & FMCG brands that have trusted us

Down to work

How we work in Food & FMCG.

Awareness and preference

Content and campaigns that put you top of mind for the next purchase.

Consumption occasions

We connect your product with real moments in people’s lives.

Brand community

We turn consumers into fans who come back and recommend you.

What’s at stake

The challenges of Food & FMCG.

High purchase frequency and fast decisions
Heavy competition at the point of sale
Building preference against private label
Connecting the product with real consumption moments

Sector trends

Trends report · Food & FMCG · H2 2026

Every six months we look at where your sector is heading. In the second-half 2026 report: 8 trends with data, more than 25 real cases and a clear read for your brand.

When AI does the shopping: winning on the shelf means winning the algorithm
Health and functional foods: every brand is a health brand now
Sustainability you can see, without greenwashing
Maximalism, surprise and real savings: the new levers of choice

We know the sector inside out

The same playbook doesn’t work for everyone.

Defending against private label

Price is private label’s home ground. Your brand wins on attributes and preference, not on discounts. We build the reasons people choose you even when you cost more.

Attributes that land and stick

What makes you different has to be clear in three seconds. We turn it into a message, into content and into preference that lasts.

Occasion and repeat purchase

In high frequency you win by being top of mind at the moment of buying. We connect your product with real consumption moments.

Climbing the DAI

Epsilon’s Digital Attention Index measures the digital impact of brands in Spain. We track that metric and have moved leading FMCG brands up the ranking, like Solán de Cabras and Häagen-Dazs.

Intelligence that moves the needle

We move brands up the DAI.

The DAI (Epsilon’s Digital Attention Index) measures the digital impact of brands in Spain. We track it and use it to grow the attention our brands capture. We’ve already moved Solán de Cabras and Häagen-Dazs up the ranking.

DAI Digital Attention Index Epsilon · brands in Spain