They want to grow their value
Build an asset, not just sell today.
Social intelligence · Strategic creativity
Make your brand not just seen: chosen.
We’re a consultancy that works the middle funnel, the point where your brand stops being one more option and becomes the chosen one, so its value and its business grow.
200+ brands have trusted us
Our specialty
The game is won in the middle.
Most brands know how to do two things: get known and get bought with a promo. The hard part is the middle ground, when someone is deciding and has several brands on the table. That’s where preference is won or lost, and that’s where we play best.
We call it Brandformance: building brand and moving business at the same time. A strong brand that also sells, and a sale that also builds the brand.
How we do it, step by step →Awarenessgetting known
★ this is our game Middle funnel getting chosen
Conversiongetting bought
And that middle is no longer a straight line.
The middle funnel is every point between the first time someone sees you and the moment they buy. There’s no fixed order: each person comes and goes through different channels. We work the ones that move your brand the most.
Sees you for the first time Likes you Searches you in ChatGPT Sees you in Google AI Overviews Starts a conversation Finds you through a creator DMs you Reads your reviews on Maps Becomes community Compares and chooses you Buys from you
Work
Brands already playing in the middle.
Who we work for
The mindset of the brands that trust us.
They want to be chosen
Win preference, not compete on price.
They want to build community
A relationship that goes beyond the sale.
They get the power of social
Conversation moves business.
They back AI with human judgement
Technology with a human touch.
Intelligence · live
Two in-house tools behind every decision
We don’t work on intuition, we work on evidence. We build our own technology to listen, analyse and anticipate.
Social listening on your conversation and your competition’s, live tracking dashboards and actionable insights generated for your brand.
Analyses how artificial intelligence positions you and what to move to show up better in its answers.
0mentions / 24h▲ 12%
0positive sentiment▲ 4%
0share of voice▲ 6%
The Brandformance framework
A method, not improvisation.
Listen and understand
We research your category, your competition and who buys from you, with real-time social listening and our own intelligence tool. This is where the insight comes from.
Define the strategy
Positioning, territory, attributes, messaging and goals with their KPIs. The roadmap that orders everything else.
Build and activate
Branding, content, campaigns and community. Creativity with a business purpose behind it, not noise for its own sake.
Measure and optimise
Live dashboards with the Brandformance of your strategy. What works gets pushed; what doesn’t gets changed.
Running thread
AI driven, with human judgement. We use AI to listen, analyse and produce faster, with our own tools like Echo. The idea, the judgement and the relationship with you come from people.
The sectors we work in
Every sector has its rules.
The strategy changes with it.
Food & FMCG
Fast, high-frequency decisions: desire, occasion and repeat purchase.
View sector →
Retail
Footfall, conversion and repeat visits, with heavy seasonality.
View sector →
Services
An intangible brand: you sell trust. Reputation, reviews and social proof carry the weight.
View sector →
Hospitality
Experience, location and reviews. From likes to bookings, with UGC and creators.
View sector →What they say about us
Partners, not vendors.
Free audit · with AI
Audit your brand’s ROC
ROC, Return on Community: how strong the community behind your brand is. Tell us your website and your Instagram and we’ll give you a quick read, with real data from your profile.
No commitment. We only use public data from your profile.
ROC
Your community scorecard will appear here.
Weekly newsletter
What moves brand marketing, already filtered.
Every week, to your inbox, what really matters. No noise, no filler, no spam.
Another brand joins every week. Unsubscribe whenever you like.
Frequently asked questions
What you ask us most.
What does Brandcrops specialise in?
In Brandformance and the middle funnel: getting your brand to grow in value and getting people to choose you, not just to know you or buy once.
What kind of brands do you work with?
Brands that want to grow their value, win their audience’s preference, build community and grow through social and AI used with judgement. We work in food, retail, services and hospitality, among others.
Are you a social media agency?
We run social, and a lot more. We build brands and connect them with their audience so the business grows.
How many brands have you worked with?
More than 200 in six years.
Do you use artificial intelligence?
Yes, to listen, analyse and produce better, with our own tools like Echo. Strategy and creativity are signed by people.